Size Does Matter.
When did we lose the concept of size? When did small become a bad word? I’ll give you two examples. Let’s start with 7 Eleven: years ago they introduced the Big Gulp, 32 ounces of teeth rotting goodness. Then they came out with the Super Gulp, an extra twelve ounces in case your car overheats as well. At the same time, they started calling the smaller size the Gulp. So you have the 16-ounces Gulp, 32-ounce Big Gulp and 44- ounce Super Gulp. Now, the marketing boys over there figured bigger is better and came up with the 64-ounce Double Gulp. There’s only one problem. The gulp is 16 ounces, so the Double Gulp should be 32 ounces. The Double Gulp is actually a double Big Gulp.
Now let’s go across the street to Burger King. The home of the Whopper has done the unthinkable. Again thinking that bigger is better they started making a size above large called… KING SIZE. Most historians would tell you that do to incessant inbreeding most kings through out history were actually small. But that’s not my point. The marketing boys over there at BK decided that sales on the smaller size weren’t very good, so they dropped it. Yes, you can only order fries and drinks in Medium, Large or King Sized… I wasn’t that one to sink in a moment… I’ll wait… If you look up the word ‘medium’ in the dictionary you get a couple different answers. Since we weren’t talking about channeling the dead, we will go with the one that basically says ‘a size in between a larger and smaller size’. So at some point someone over at Burger King should have mentioned that you couldn’t have a Medium size if you don’t have a Small. What they really have is Small, Medium and Large but they think the buying public is too stupid to realize that.
But that’s how marketing people are. Every time I hear that a new car has a ‘roomier interior’ I want to scream. Roomier then what? Roomier then an airplane bathroom, I would hope so. Roomier then Dodger Stadium, I doubt it. You can’t use a comparison word if you don’t give something to compare it to.
So marketing people say things that are grammatically and logically wrong and expect the consumer to be happy because they think the are getting more. The American populace can’t be that stupid, can they?
When did we lose the concept of size? When did small become a bad word? I’ll give you two examples. Let’s start with 7 Eleven: years ago they introduced the Big Gulp, 32 ounces of teeth rotting goodness. Then they came out with the Super Gulp, an extra twelve ounces in case your car overheats as well. At the same time, they started calling the smaller size the Gulp. So you have the 16-ounces Gulp, 32-ounce Big Gulp and 44- ounce Super Gulp. Now, the marketing boys over there figured bigger is better and came up with the 64-ounce Double Gulp. There’s only one problem. The gulp is 16 ounces, so the Double Gulp should be 32 ounces. The Double Gulp is actually a double Big Gulp.
Now let’s go across the street to Burger King. The home of the Whopper has done the unthinkable. Again thinking that bigger is better they started making a size above large called… KING SIZE. Most historians would tell you that do to incessant inbreeding most kings through out history were actually small. But that’s not my point. The marketing boys over there at BK decided that sales on the smaller size weren’t very good, so they dropped it. Yes, you can only order fries and drinks in Medium, Large or King Sized… I wasn’t that one to sink in a moment… I’ll wait… If you look up the word ‘medium’ in the dictionary you get a couple different answers. Since we weren’t talking about channeling the dead, we will go with the one that basically says ‘a size in between a larger and smaller size’. So at some point someone over at Burger King should have mentioned that you couldn’t have a Medium size if you don’t have a Small. What they really have is Small, Medium and Large but they think the buying public is too stupid to realize that.
But that’s how marketing people are. Every time I hear that a new car has a ‘roomier interior’ I want to scream. Roomier then what? Roomier then an airplane bathroom, I would hope so. Roomier then Dodger Stadium, I doubt it. You can’t use a comparison word if you don’t give something to compare it to.
So marketing people say things that are grammatically and logically wrong and expect the consumer to be happy because they think the are getting more. The American populace can’t be that stupid, can they?
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