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Sunday, April 14, 2002

What's in a Name?

I got up this morning with a little bit of extra energy and decided that I should get back to the gym. I signed up a little over a year ago at 24 Hour Fitness because my work will pay me back for the membership (I healthy employee calls in sick less). Well, I walk in the front door and I see a little sign at the counter that says "New Hours". My first thought was: "have they added or subtracted hours from the day?" The place is called 24 Hour Fitness - meaning it should be open 24 hours a day. Not to these people I guess. They are now closing Friday night at 11 pm until 6 am Saturday, then closing again at 9 pm Saturday and opening at 6 am Sunday, the closing once more at 9 pm Sunday and reopening at 5 am Monday and staying open until Friday again. I don't really have a problem with this from a scheduling point of view... I never went in at 3 am on Saturday for a work out so this doesn't change my life any... but there's something to be said about false advertising. If I opened Dan's Donuts there's an expectation that I'm going to be selling donuts. 7Eleven used to be open 7am to 11pm but went 24 hours later on, this is not a problem because they are still open the time of their sign. But to call yourself 24 Hour Fitness and then not be open 24 hours a day smacks on a bold face lie and a breech of contract. But maybe the plan on using the Stephen Wright defense... I went to a 24 hour restaurant and a guy out front locking the door, I said "I thought you were open 24 hours", he replied "Not in a row."