No sports tonight… partly because the only sport I’m watching is the World Cup and since I can’t figure out what a yellow card does then I shouldn’t speak about it. But I enjoyed the Australia v Brazil match the other day.
No, tonight I want to talk about a TV ad I just saw. I’ve been seeing it for the last few days but having just seen it again I decided it was definitely time to speak up about it.
The commercial is for Bailey’s Irish Cream and we have this obviously clumsy fellow who has an impossible time taking an ice cube from a bucket with a pair of tongs and placing it into a glass. He has three or four attempts at it while his ‘friends’ heckle/encourage him. This clever individual then decides to bypass the glass all together and pour the entire contents of the Bailey’s bottle into the ice bucket and grab a straw. He then goes and sits down as all around are amazed at his cleverness/audacity. One of his friends asks for a sip and is promptly ignored when the man looks up with a ‘what?’ look on his face.
Now, this is a bad enough commercial at this point… but the next moment is the classic thing… a voice over comes on and says: “The Makers of Bailey’s ask you to please drink responsibly.” We’ve just seen a man pour an entire bottle of alcohol into a steel bucket and begin drinking it with a straw… but they want US to drink responsibly. How about the fact that this guy is already 3 sheets to the wind, proven by the fact he couldn’t put a cube of ice into a glass on three or four attempts.
I’m not sure exactly who they are marketing this to. All the actors/actresses in this commercial are Afro-American. Everyone is sitting in the patio area of a very nice house and everyone is dressed nice and preppy. So maybe the target audience for this is the people who drink WAY too much.
Then again, Kaluha’s commercial is about people living with exotic animals… like a giraffe helping a telephone repair man, a woman walking an alligator or a man grilling on a barbecue as a white lion sits in the tree above him. There slogan “For the everyday exotic”… which is kind of an oxymoron.
Is this really the best ways to sell you product? How about honesty? “Drink this and it will fuck you up!” That’s an ad slogan I would be ALL over. Or, “This stuff is tasty and will make even your ugliest friend good enough for the night.” But showing us an idiot who can’t work an ice tong or a woman swimming in a pool full of coi… that’s not going to get people to buy your liqueur. But then again, beer companies have thought women in bikinis would sell beer for years… but I enjoy the bikini commercials a lot more.
No, tonight I want to talk about a TV ad I just saw. I’ve been seeing it for the last few days but having just seen it again I decided it was definitely time to speak up about it.
The commercial is for Bailey’s Irish Cream and we have this obviously clumsy fellow who has an impossible time taking an ice cube from a bucket with a pair of tongs and placing it into a glass. He has three or four attempts at it while his ‘friends’ heckle/encourage him. This clever individual then decides to bypass the glass all together and pour the entire contents of the Bailey’s bottle into the ice bucket and grab a straw. He then goes and sits down as all around are amazed at his cleverness/audacity. One of his friends asks for a sip and is promptly ignored when the man looks up with a ‘what?’ look on his face.
Now, this is a bad enough commercial at this point… but the next moment is the classic thing… a voice over comes on and says: “The Makers of Bailey’s ask you to please drink responsibly.” We’ve just seen a man pour an entire bottle of alcohol into a steel bucket and begin drinking it with a straw… but they want US to drink responsibly. How about the fact that this guy is already 3 sheets to the wind, proven by the fact he couldn’t put a cube of ice into a glass on three or four attempts.
I’m not sure exactly who they are marketing this to. All the actors/actresses in this commercial are Afro-American. Everyone is sitting in the patio area of a very nice house and everyone is dressed nice and preppy. So maybe the target audience for this is the people who drink WAY too much.
Then again, Kaluha’s commercial is about people living with exotic animals… like a giraffe helping a telephone repair man, a woman walking an alligator or a man grilling on a barbecue as a white lion sits in the tree above him. There slogan “For the everyday exotic”… which is kind of an oxymoron.
Is this really the best ways to sell you product? How about honesty? “Drink this and it will fuck you up!” That’s an ad slogan I would be ALL over. Or, “This stuff is tasty and will make even your ugliest friend good enough for the night.” But showing us an idiot who can’t work an ice tong or a woman swimming in a pool full of coi… that’s not going to get people to buy your liqueur. But then again, beer companies have thought women in bikinis would sell beer for years… but I enjoy the bikini commercials a lot more.
4 Comments:
You missed one hell of a Stanley Cup Game 7 Final. You know..... hockey.
And a Yellow Card is a sign that the player was guilty of a foul. If that same player gets a second yellow card, he is kicked out of the game and the next game. Getting 2 yellow cards is like getting a red card. If you get a red card, you are kicked out of the game plus the next game.
I meant to have one of those smilie faces after the hockey comment.... like this one :)
I actually watched the 7th game of the cup... cheering for Carolina. (Since I cheer for their football team)... and it was a great game.
Regarding the commercial, apparently there were complaints. I just saw a new version where he pours one shot (said shot is also decribed in the small writing at the bottom of the screen as being one serving) and just drinks that.
Just had to find some confirmation that I wasn't imagining the first commercial, thanks!
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